Once in a while a product comes along that opens up a whole new realm of printing and display options - Phototex is a ground breaking self-adhesive, repositionable, fabric wallcovering...
...And it could redefine how we think about exhibititing our photos, artwork or graphics. Check out the latest Exhibition we have printed on this ground breaking print media..
Here at Fitzgerald's we have a huge range of products from inkjet and photographic prints, printed canvas, to acrylic products and beyond. But nothing truly illistrates the diversity of products and a diversity in application like our Phototex (aka "Sticky Pics.")
Some amazing things about Phototex
"Here are just a few AMAZING things about Phototex ... it has NO sticky residue, you can use it in all weather conditions, it won’t shrink or curl, you can illuminate it with a backlight, it wraps around wall corners, you can stick it to ceilings or poles, you can use it over and over again and at the end of the day, the sky is the limit with this futuristic product!"
What is Phototex? You may ask. Great question! Phototex (aka Sticky Pics) is a peel and stick polyester fabric, adhesive material that can be installed on virtually any flat surface (indoor & out) in any weather condition and then removed and reused many times over. It’s the flexibility and durability of this product that allow you to really let your imagination run wild!
Fitzies recently printed an exhibition that showed the diversity of the product called Waypoints - A collaborative multi-media installation by Moira Fearby, Kate Koivisto Wheeler, Richard Munsie and Heloise Roberts.
The collaborating artists from the Waypoints exhibition were in need of a product that was versitile and would not distroy the gallery space. So naturally our first suggestion was the use of Phototex. Images printed on Phototex were stuck to all manner of surfaces confident that the images could be removed without destroying the walls, paint, glass, doorframes or whatever the images were stuck to. The result? You can see below how they converted what would normally be a pretty stark gallery space into an intriguing and engaging exhibition at the Heathecoat Museum and Gallery.
Originally published on the Fitzgerald Photo Imaging blog.